GROWTH CONSULTING
I find the revenue you're leaving on the table, and build what it takes to capture it.
Sometimes that means identifying the bottleneck. Sometimes it means implementing the system, like a CRM, that solves it. Either way, the outcome is the same: more revenue captured. For any business, any industry.
Let's Collaborate →WHAT YOU GET
Growth infrastructure, built to your operation.
Opportunity & Strategy
You stop guessing where the revenue is and start acting on where it actually is.
CRM Build-Out
Your team stops losing leads in the cracks between spreadsheets and memory.
Performance Dashboards
You see what's working and what's stalling in real time, not in next month's report.
Accountability Systems
Your team hits the same standard every time, without you having to micromanage it.
Growth Strategy
You know exactly where the gaps are instead of guessing what to fix next.
Websites & Funnels
Your site and funnel actually convert, instead of just looking good.
SOUND FAMILIAR?
No one held accountable to a standard
Manual work eating hours every week
Growth stalling despite spending more
Tools that don't talk to each other
No clear next step for new leads
Data scattered instead of centralized
You know something's off, but not what
RESULTS
Built the systems a national sales team runs on.
$0M+
Company Revenue
$0.00M
Original Annual Target
0%
of Target Achieved
0
Live Role-Based Dashboards
01
The Challenge
A power OEM serving data centers with switchgear and switchboard equipment across medium and low voltage had no visibility into pipeline health and no consistent way to hold representatives accountable to a standard. I built the first national rep performance dashboard in Power BI, giving leadership real-time YTD budget tracking, pipeline accountability, and opportunity visibility for the first time. It became the framework for monthly rep meetings.
02
What I Built
From there, I built the CRM infrastructure from scratch in ClickUp: automated RFQ intake, an eight-stage status pipeline, SLA breach alerts, and four role-based dashboards covering sales pipeline, rep performance, estimator workload, and operational health. I also led planning and content for the company's largest annual rep event start to finish, building the agenda, managing presenters, and creating the full training deck series.
03
The Outcome
With reps now held accountable to a shared standard and leadership able to see the pipeline in real time, the company scaled well past its own target. Leadership set the annual goal at $37.75M. The company closed the year north of $120M.
roi-squared.com/growth-dashboard
Target: $37.75M. Closed the year at $120M+.
Not a one-time result: drove 200% year-over-year growth and cut response times 60% through automation at a prior six-figure ecommerce coaching brand.
Get the Growth Bottleneck Checklist
Eight questions to find out what's actually slowing your business down. Free download.
INDUSTRIES
Experience Across Industries.
eCommerce
Drove 200% year-over-year growth through operations leadership and automation at a six-figure ecommerce coaching brand.
Hyperscaler & Energy Infrastructure
Built the systems behind a power OEM's national sales operation, serving data centers with switchgear and switchboard equipment across medium and low voltage. Currently engaged by an outside firm on hyperscaler data center infrastructure.
Nonprofit & Community Systems
Designed and launched a mobile food pantry system for the Memphis Dawah Association, still running today and distributing over 10,000 meals a year.
BACKGROUND
Who's Behind ROI²
I'm Amethyst Lowe, founder of ROI². Before this, I was the person companies brought in to find the growth they were leaving on the table, then build what it took to capture it.
At Kratos Industries, that meant architecting the company's first national rep performance dashboard, building their CRM from scratch, and leading the sales accountability shift that helped the company close the year at $120M+ against a $37.75M target. Before that, at a six-figure ecommerce coaching brand, I drove 200% year-over-year growth through operations leadership and automation.
Today I do this for businesses directly, any size, B2C or B2B, through ROI².
RECOGNITION
- Solutions Architect, Kratos Industries (internally proposed and recognized based on scope of CRM automation, Sales Excellence Conference leadership, and cross-functional strategy work)
- Bachelor of Science in Mechanical Engineering, University of Mississippi
- ClickUp Verified Power User, top 10% of active users globally
- Dale Carnegie Immersion Seminar, selected by CEO, ATD-accredited leadership and communication training
- Currently engaged by an outside firm to consult on hyperscaler data center infrastructure and MV/LV power distribution equipment
- Led implementation of a new quote configurator system, replacing manual Excel-based quoting
- Partnered directly with the COO on a new product launch, from proposal through execution
Let's find where your growth is being left on the table.
A few quick questions before we talk.
Step 1 of 3
QUESTIONS